The New Year is officially here—the traditional time for focusing on self-improvement and crafting personal resolutions. However, this time of year is also perfect for rethinking and revising your marketing plan.

To help you hit the ground running in January, we compiled a list of impactful marketing strategies for 2025. Check it out.

Ask for reviews

An impactful way to generate business and demonstrate your value is through client reviews. 

When working with a client, be sure to mention near the conclusion of the buying or selling process that you will be asking for a review. Also, when a hurdle is cleared during a transaction, use the opportunity to remind a customer to write a review. For example, say, “I am glad I resolved this issue. I hope it is worth mentioning in your review.” 

Finally, after a transaction is completed, send a link that send the customer to your review form. Google and Facebook are the most popular platforms for industry-related reviews.  

Don’t forget Reddit

The social network Reddit is an often overlooked yet essential marketing tool in the homebuying industry. Getting started is easy: Simply create an account, enter your town, city, or state, and join a subreddit dedicated to your area. Many larger cities even have subreddits dedicated to real estate-related topics. Once you are a member, identify topics within your area of expertise, answer questions, and offer information and advice.

Build your brand on LinkedIn

LinkedIn is more than just a social media platform for connecting with colleagues and industry associates. It’s also perfect for showcasing your professional identity, building your brand, and connecting with potential clients.

When creating posts, be sure the content demonstrates your expertise in your field, such as market insights, professional tips, success stories, and career experiences. When posting, try experimenting with different formats, such as short videos, infographics, and carousel posts.

Take advantage of Facebook & Instagram Reels

Short educational videos are one of the best ways to market yourself on social media. This is because social media platforms like Facebook and Instagram generally prioritize quick-hit videos since they increase their advertising revenue. The result is your content is shown to more people and more frequently. One more reason to take advantage of these social media platforms: Facebook is the most popular social media platform with 3.1 billion monthly active users while Instagram ranks third with two billion.

Here are topic ideas for Facebook Reels and Instagram Reels that are certain to garner you likes:

• The most common real estate myths debunked
• A behind-the-scenes look at your life as an industry professional
• Exclusive property tours for notable listings
• Home staging before and after

With this list of strategies and tactics, you can blend your creativity with the latest technology to ensure your 2025 marketing plan delivers results.